As Policygenius grew its business, team, and customer base, there was a wish to invest more in the brand. I joined the marketing team in 2020 to evolve the brand's identity and build an in-house creative team. After learning more about the products, analyzing insights and competitor research, we established a clear direction for the brand, and I led its execution over the past 4 years.
Brand Guidelines
Brand Key Art
Brand Iconography
Sales Presenations
CRM email templates
Social Paid Ads
Performance Landing Pages
Direct Mail
Influencer Video Ads
This project would not have been possible without so many talented people, designers, and our cross functional teams at Policygenius.
Credit:
Creative Direction: Michael Gray
Design: Anna Konson, Phil Blackowl, Meredith Simonds, Cristian Malagón Garcia
Copy: Laura Reineke, Diane Ly, Christina Valenziano, Andrew Cushing