For McCourt Global, a family-owned enterprise with roots tracing back to 1893, the branding, website, and collateral were designed to embody the company’s legacy of entrepreneurial and philanthropic investment. Inspired by McCourt’s tagline, "building for tomorrow," the design reflects both the firm’s forward-looking vision and its rich heritage. The brand captures McCourt’s commitment to long-term value, honoring the family’s five-generation history and origins in one of New England’s most successful road-building ventures.
This project would not have been possible without so many talented people and designers.
Credit:
Creative Direction: Janet Odgis
Designers: Michael Gray, Rhian Swierat