Vistana Signature Experiences, Starwood's vacation ownership brand, embodies the elegance and exploration of travel. We designed a sophisticated, contemporary logo mark featuring a vibrant cluster of stars, evoking constellations that have guided travelers for centuries. The stars subtly reference Starwood’s “5-Star” luxury resorts, while the rich color palette reflects the diverse experiences Vistana offers, capturing the essence of memorable, world-class vacations.
This project would not have been possible without so many talented people and designers.
Credit:
Creative Direction: Janet Odgis
Designers: Rhian Swierat, Michael Gray