Policygenius, a leading online insurance marketplace, bridges cutting-edge technology with human expertise to empower individuals in protecting their families, property, and finances. The brand captures this duality, marrying digital innovation with a human touch creating a bold, modern, and approachable identity. The result is a cohesive visual language that embodies trust and confidence, guiding users through important decisions with clarity and assurance.
Brand Guidelines
Brand Key Art
Brand Iconography
Sales Presenations
CRM email templates
Social Paid Ads
Performance Landing Pages
Direct Mail
Influencer Video Ads
This project would not have been possible without so many talented people, designers, and our cross functional teams at Policygenius.
Credit:
Creative Direction: Michael Gray
Design: Anna Konson, Phil Blackowl, Meredith Simonds, Cristian Malagón Garcia
Copy: Laura Reineke, Diane Ly, Christina Valenziano, Andrew Cushing