Prepare for the unpredictable, with life insurance.
Life is full of the unexpected. From the small, like spilling coffee on yourself as you pull into work, to the big, like car accidents and earthquakes. And since we can’t predict when something will happen that changes our day, week, month, or life, the best we can do is prepare.
We developed a unique and whimsical campaign inspired from classic idioms that lived across organic and paid social, email, YouTube, display ads and search.
Initial concepting and sketches
This project would not have been possible without so many talented people, designers, and our cross functional teams at Policygenius.
Credit:
Creative Direction: Michael Gray
Design: Nastia Kobzarenko, Anna Konson, Phil Blackowl, Meredith Simonds
Copy: Laura Reineke, Christina Valenziano, Andrew Cushing