To leverage January’s seasonal interest in life insurance, we crafted a multi-channel digital campaign aimed at resonating emotionally while driving conversions. The creative tapped into customers’ personal motivations for life insurance, combining evocative messaging with direct-response tactics to turn interest into action. Avoiding hyper-seasonal elements ensured the campaign’s versatility and evergreen appeal. The final result was a cohesive series of over 150 assets across multiple digital channels, achieving an ideal balance between brand-building and lead generation.
This project would not have been possible without so many talented people, designers, and our cross functional teams at Policygenius.
Credit:
Creative Direction: Michael Gray
Design: Anna Konson, Phil Blackowl, Meredith Simonds
Copy: Laura Reineke, Diane Ly, Andrew Cushing