theSkimm Commercial
Conceptual Design, Creative Direction, Motion Graphics, Project Management
Role: Creative Direction, Conceptual Design, Motion Graphics, Project Management
I worked alongside our marketing and video team members to concept the video, RFP the project, select an appropriate director, and project manage the many moving pieces of the commercial’s creative.
Once we video was completed, we were able to repurpose the assets for some of our evergreen brand marketing campaigns.
This project would not have been possible without so many talented people, designers, and our cross functional teams at theSkimm.
Credit:
Video Team: Becca Litt, Rachel Klein, Jamie Rassmussen, Tim Whitney
Creative Direction: Michael Gray
Design: Minhee Kim