At Zinnia, the brand identity was evolved to achieve a cohesive presence across various channels and applications. Building on the original brand, we streamlined the design language to enhance impact and consistency, bringing projects like brand guidelines, website design, one-pagers, sales presentations, infographics, social templates, event materials, and branded swag to life. Each asset reflected Zinnia’s commitment to simplifying insurance through technology, with a unified look and feel that strengthened the brand’s position across digital and physical touchpoints.
Creative Guidelines
Conference Swag
Conference social campaign
Creative concepting for 2023 conference season
This project would not have been possible without so many talented people, designers, and our cross functional teams at Zinnia.
Credit:
Creative Direction: Michael Gray
Design: Anna Konson, Phil Blackowl, Meredith Simonds
Copy: Laura Reineke, Diane Ly, Andrew Cushing