At Policygenius, collaborative work with the acquisition team led to the development of creative ad concepts aimed at driving both direct response and brand-focused campaigns. These campaigns targeted prospecting and retargeting audiences, aligning value propositions with specific objectives to create cohesive, results-driven creative. As part of the brand's visual strategy, the vision for key art was developed and brought to life through collaboration with a 3D rendering artist. Each ad set emphasized optimization, with A/B testing of visuals, on-image copy, and accompanying post copy to maximize performance and impact.
This project would not have been possible without so many talented people, designers, and our cross functional teams at Policygenius.
Credit:
Creative Direction & Design: Michael Gray
Design: Anna Konson, Phil Blackowl, Meredith Simonds, Cristian Malagón Garcia
Copy: Laura Reineke, Christina Valenziano, Diane Ly, Andrew Cushing